Delightfully curated gifts, 
given with impeccable service.


Favor was created by Suzy Berberian and Jessica Berry in early 2014, with the mission to assist Wine Country event planners and venue managers with the complicated process of gift giving for all types of events: wedding welcome bags, corporate retreat gifts, incentive travel rewards among the most popular. They knew that they could use their deep knowledge of hotel operations and event design to help gift-givers deliver inventive, unique, local and luxury gifts to their guests and customers. Over time their aim has evolved to helping people and companies throughout the San Francisco Bay Area with a wide range of gifting needs, from holiday client gifts to birthday bashes, gifting suites to top-producer perks! 

“I’m truly impressed by this unexpected and incredibly thoughtful gift, seriously this is top 5 “how to be amazing at hospitality” moments in my life!!!!  I shared this experience with my team from start to finish and they too thought “wow” amazing, that this level of ‘intuitive service’ exists!” 

-Carl Wagner, Senior Partner, Benchmark Destinations

Now shipping throughout the United States, the team at Favor will be sharing their favorite products curated with the Wine Country and Bay Area lifestyle in mind. Impeccable service throughout the gift-giving process is a key component of Favor’s services, including gift design, custom branding services, beautiful assembly, and careful, detailed deliveries.


Jessica Berry

Jessica oversees the operations of Favor, bringing her vast experience in hotel operations to our customers in the form of excellent client service, attention to detail and extreme organization! Overseeing the logistics of gifting is no small feat, and Jessica takes care of every detail flawlessly, from ordering specialized gifts to collaborating with event planners and hotel staff to ensure impeccable gift deliveries (she loves a good rooming list!).  

Jessica’s career in luxury hotels and fine catering spans world-class destinations on both coasts: New York City and California’s Wine Country. Her degree in Hotel and Restaurant Management prepared her for high-level positions at the Waldorf=Astoria, Le Parker Meridien and Conrad (Hilton) hotel companies while in New York. Her specialty became managing events for a range of clientele including international dignitaries, celebrities and Fortune 500 companies.

California’s wine and world-class cuisine soon lured Jessica to Napa Valley where she spent six years as Event Manager at Auberge du Soleil – a premier luxury resort and award-winning restaurant – focusing on financial, pharmaceutical, technology, and retail companies and their special events.  

Not surprisingly, Jessica loves visiting her favorite wineries and checking out new restaurants around the Bay Area, and traveling to destinations around the US and beyond! 


Suzy Berberian

Suzy is the creative force behind Favor. She draws on an extensive history of wedding and event design developed while planning more than 500 events, and brings a rich knowledge of current gifting and event trends to the company. 

Previously, Suzy was Wedding Manager at Auberge du Soleil, where she fell in love with the wedding planning process and worked with many couples and event partners to create one-of-a-kind events. After four years at the luxury property, she launched Suzy Berberian Weddings & Events to design and coordinate hundreds of very special events throughout Northern California, working with hotels, wineries, restaurants and private estates. It is in the course of these events that she developed and perfected her gifting artistry. 

She came to Wine Country from San Francisco’s PIER 39, one of the nation’s busiest visitor venues, where she managed VIP hospitality, large-scale public events, and media events. Her lifelong passion for events and creative detail dovetail perfectly into helping Favor clients find unparalleled gifts for the important people in their lives. 

Suzy adores living in Sonoma County and you can often find her – with her husband and two daughters – camping at the beach, exploring San Francisco and enjoying the beautiful California weather.

Photo by Roman Drits /

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